Hello Moldmakers,
So this week we're Francophiles - up for discussion we've got the opening scene from Francois Truffaut's "Day for Night" c.1973, Baudrillard's "The System of Objects" c.1968, and a contemporary French book on Industrial Design. So, let's light up a Gitane, pour a glass of Champagne and travel back to Paris in the early 70's.
I've posted he first 2 readings - as discussed in class please take some time to comment and respond here.
As we discussed on Tuesday, the first is from a book called "Industrial Design Techniques and Materials" by Jean Baptiste Toulard. This book describes a wide range of manufacturing processes from the point of view of the Industrial Designer. The section that we're reading focuses specifically on ceramics, and gives a nice synopsis of most forming techniques currently in use and in development for the manufacture of ceramics (all the way from teapots and sinks to isostatic pressing of Knives and Scissors that stay sharp almost forever, to ceramic piezoelectrics) . To take a step back here I'm really interested in looking at the way forming processes are described from the point of view of industrial design - is often quite different from the way they're discussed within the field of "ceramic art". Do you agree? If so what conditions do you see contributing to these different points of view? How can our practice as artists be informed by Industry and Design? Is our practice distinct from these fields? If so in what ways?
The second reading is from "The Sytem of Objects", by Jean Baudrillard. In this book Baudrillard creates a kind of Taxonomy of objects within contemporary culture (or the culture of 1968 when the book was first published): abstracting objects from 1.their functional properties (what Marx would call "use value") 2.Their material properties, and 3.their formal properties. In this particular section titled "Natural Wood, Cultural Wood" he talks about the ways that materials themselves have symbolic meaning within a culture (see also Marx on "Commodity Fetish" http://www.litencyc.com/php/stopics.php?rec=true&UID=1656 ). I always think here about luxury auto interiors - wood and leather - or, of course Formica laminate printed with a photograph of wood, or vinyl siding imprinted with wood grain texture. Certainly ceramics (specifically porcelain) was deeply embedded with symbolic meaning in Europe in the 15th and 16th century, when the demand for Chinese export porcelain as a luxury commodity contributed to a huge trade deficit (
www.lse.ac.uk/collections/economicHistory/GEHN/GEHNPDF/TREILLESBlaszczykPaper.pdf) . Do you think that ceramics, as a material, carries symbolic meaning today? What kinds of associations or meanings do you see ceramics carrying?
(an aside - perhaps there is something here in the shared etymological history of Commode and Commodity)